THEODORE

About Theodore​

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Ted Lin is a seasoned Creative Director and brand strategist with over 15 years of experience translating business objectives into purposeful, high-impact design. With a unique ability to blend analytical thinking with visual storytelling, Ted brings a strategic, cerebral approach to every brand challenge — ensuring that every creative output is not only beautifully executed but precisely targeted.

At Herbalife, he leads global visual initiatives across packaging, campaigns, events, and brand governance. His work is grounded in deep strategic insight, informed by research, trends, and market context — and brought to life through design that connects across cultures and platforms. He was instrumental in building Herbalife’s global Brand Guide, a foundational tool now used across all regions to maintain consistency and clarity in visual communication.

Ted’s creative philosophy is rooted in intentionality: great design only matters when it serves a purpose. Whether he's defining a brand system, guiding teams through complex rollouts, or presenting to senior stakeholders, Ted brings calm leadership, conceptual depth, and a sharp eye for detail. His strength lies in balancing corporate standards with cultural fluency — ensuring that the work resonates with today’s audience while staying true to a brand’s long-term vision.